How leads are captured

The three ways a lead reaches LinkiFunnels, what a lead is, and how it stays connected to the click and the post.

3 minute read

A lead is a person with an email address who arrived through one of your tracked links and did something on your site: submitted a form, finished a sign up flow, or was sent to LinkiFunnels by your backend.

The thread that connects everything

When a tracked link redirects, it sets a click id in a first-party cookie named lf_cid and appends the same id to your destination URL as ?lf_cid=.... Whatever captures the lead sends that id back with the email. LinkiFunnels resolves it to the click, the link, the post, and the campaign. That is why leads appear on the post that caused them and not just in a list.

Three ways in

Way	Use it when	Page
LinkiFunnels pixel	Your site has forms or a sign up flow and you can add one script tag	Track conversions in the browser
API	The conversion happens on your server, for example a completed checkout or a signed contract, or you want to record sales with a value	Record a conversion via the API
Booking page	You want the lead to book a call instead of filling a form	Set up your booking page

You can combine them. A common setup is the pixel for the lead and the API for the sale that follows.

Leads and customers

Behind a lead is a contact, matched by email address within the workspace. Two leads with the same email are the same contact. Names are filled in when they arrive and never overwritten.

Workspace wide that person is a contact, with their own page carrying every campaign, call and email. Inside a campaign they are a lead. See What a contact is.

What happens after a lead arrives

The lead shows in the link’s and post’s analytics and in the campaign funnel.
If the campaign has a live email sequence, the lead is enrolled as a recipient and receives the first email after its delay. See Build an email sequence.
Sales recorded later against the same click show up as revenue on the same link.